I was shopping in Costco today and I had one of those moments when I ask myself ” Why am I doing this? Why am I trying to create a brand of products amidst all this existing noise?” Then I picked up a package of Neutrogena Rapid Wrinkle Repair. I am pretty versed in the art of reading a label and it even took me a few more minitwa to find that “magic” ingredient. Most of the product was filled with chemical based ingredients. I know I am not going to revolutionize the industry on my own. And I know there are a lot of products out there for you to choose from that are better than Neutrogena. But, I keep asking myself if I can offer a better alternative: Apoth3cary is my attempt to do just that.